Damask produced their first colour brochures in 1988 illustrating their classic white embroidered nightwear designs together with their first range of patchwork quilts.
Flowers and nature are a consistent theme in Damask’s prints and embroideries and reflect the ethos of Damask design.
Damask continued to expand the range and their products started to be sold in top end stores including Harrods, Fortnum & Mason, Libertys, Trotters childrens stores, as well as many independent retailers around the country and abroad. Damask also started making nightwear and quilts for magazine offers including womens magazines and home interest magazines including ‘Homes & Gardens’ and ‘Period Living’.
In 1992 Damask introduced its’ first range of childrens nightwear and exhibited this at the Premier Childrenswear trade show where it won the ‘Best Stand’ award.
In 1994, Damask opened its’ first store in the New Kings road in London and it was an immediate success, selling the Damask range together with vintage and antique furniture and accessories sourced at antiques fairs as well as trade fairs including ‘Top Drawer’.
In 1998, HRH the Princess Royal in her capacity as patron of the British Knitting & Clothing Export Council paid a visit to the Damask shop.
In 2001, Jerry Hall and two of her young children were photographed for the Christmas edition of ‘Tatler’ magazine wearing Damask childrens nightwear.
In 2003, ‘Skills for Business’ had a special feature on Damask under the title ‘Lady of Luxury’ talking about how Damask was embracing new technology and used this to develop their first website.
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